With low unemployment and increased competition for people, businesses are changing their offering to attract and retain the best employees. It’s not just about money; the pandemic has caused people to re-evaluate their priorities, how they want to work, and who they want to work for.

So, how can you ensure your business remains competitive? Here are five key opportunities to focus on:

1. Flexible working conditions.
One size doesn’t fit all when it comes to working conditions; we should consider the needs and wants of the individual. Ask your people how they work best and what personal things they‘d ideally like to work around. Whether it’s starting early, finishing later, working from home regularly, or accommodating a particular appointment each week; studies have shown that flexibility increases productivity, boosts morale, and increases loyalty.

2. Diversity, equality and inclusion.
Diversity breeds innovation and excellence. By recognising the value a diverse team brings, your business will attract more talent. When team members feel included, valued, and able to be themselves, they’re happier in their role and less likely to leave. Review your current recruitment processes for opportunities to attract a more diverse pool of talent and undertake training if you’re unsure how you can make your business truly diverse, equal and inclusive.

3. Prioritisation of mental health and wellbeing.
People no longer accept that their mental health and wellbeing should come second to their job. Burnout is a real issue and results in poor performance, strained relationships, and increased sick leave. What do you do to support your team’s health and wellbeing? It could be offering a 4.5 day work week (on 5 day pay), or arranging regular team social events and lunchtime exercise sessions in the office.

4. Technology as an enabler.
Team members want to utilise the best technology to increase efficiency and automate tasks. How often do you review your tech stack? Is it easy for your team to collaborate no matter where they’re working? Does the team have oversight of what others are working on and what their priorities are? Are there tasks that are done manually but could be automated or streamlined with technology?

5. Workplace vibe.
Your team spends more hours at work than they do with their own family. How does the vibe feel when you walk in? Are your team members working collaboratively and having fun while producing high-value work? Do they feel comfortable providing honest feedback or asking for help when needed? When people are happy at work, they’re generally healthier, less stressed, more inspired to work to a high standard, and have higher job satisfaction.

By reviewing your business with these five aspects in mind, you can identify areas of improvement to help you attract and retain the best talent. Not all businesses can offer everything their people want. What’s important is to discuss what each individual needs to thrive and balance in their role. A happier team is more productive, performs to a higher standard, and is more likely to be committed and loyal to the business.

If you need help reviewing your business and building a more attractive workplace, get in touch.