Global attention spans are narrowing, according to numerous studies. With more and more information online we tend to jump more quickly from one thing to another. So how do you capture the attention of people that visit your website or social channels and convert them into leads, customers or subscribers?

A landing page is a standalone webpage that is created with the purpose of getting your audience to perform a specific action, such as filling out a form, signing up, downloading a guide, or registering for an event.

Unlike a website's homepage, a landing page is designed to be focused and persuasive, with a clear call-to-action that encourages visitors to sign up or enter their details. The goal of a landing page is to convert visitors into leads by providing them with a valuable offer or piece of content that addresses their needs and interests.

To build an effective landing page, there are several key elements that you should consider.